Lofty Fig Villas has earned a rank of fourth in TripAdvisor’s Top 25 Bargain Hotels in the Caribbean giving the small hotel yet another prestigious award from the travel website.
Owner Sid Dawes said that last year he received a certificate of excellence, the Hall of Fame Award, which is given when you have had a five star rating for five years in a row.
“It is something to be proud of because it is quite an achievement and being considered number four in the Caribbean,” he said.
The Lofty Fig is probably the oldest family owned continuously operating hotel in the Abaco’s as Mr. Dawes took it over from his parents in 1993. They were originally built by his parents, Don and Judy Dawes in 1970.
“It would be nice if my parents were still around so I could show them what we have accomplished here.” He added.
“But the problem is how does [the award] translate into filling my rooms? I can only control my establishment; I can’t control the airfares or anything else,” Mr. Dawes remarked.
“People may look and see me on TripAdvisor but once they start looking at ticket prices to get here, a lot of people just say we can’t afford it.”
Mr. Dawes said most of his business is from Florida, but he also tends to pick up a reasonable amount of commercial business that use his hotel for business trips.
Looking to the future Mr. Dawes said “I have been here for over 23 years and I am ready to sell it and do something different myself” but he is sure that there is a buyer on the horizon.
He noted though that “even though I have it for sale, I am selling a product so I can’t just sit back and let the quality go down because then it degrades my product and I wouldn’t be able to get any money for it.”
He continues to invest in the business as he says you need to the product fresh all the time.